The Dog Stars

The goal of this campaign is to build awareness for The Dog Stars, across short-form social platforms by leveraging the film's most visually striking, suspenseful, and emotionally compelling moments.

Creative Direction

Focus on clips that highlight the mystery, survival, and hope that define the film. Where appropriate, lean into the performances of Jacob Elordi, Josh Brolin, and Margaret Qualley, as well as Ridley Scott's cinematic direction.

Suggested Messaging Examples:

We recommend using one of the approved captions below. If you choose to create your own, please keep it focused on the film. Captions should focus on the film's suspense, emotional storytelling, breathtaking visuals, and the performances of its cast. Avoid captions that introduce unrelated topics, references to cast members’ previous roles, controversial discussion, references to the cast's personal lives, "thirst" or appearance-focused commentary about the cast, or negative sentiment.

• "This movie looks incredible."
• "Ridley Scott doesn't miss."
• "Jacob Elordi was made for this role."
• "The visuals in this movie are unreal."
• "This is definitely going on my watchlist."
• "Can't wait to see this in theaters."

Text instructions

Make sure your posts include the following text in the caption (or on screen):

• The movie title: “The Dog Stars”
• Release date: “In theaters August 28th”

Rules:

This campaign has strict content guidelines. Please follow all of the rules listed.

1) Content Rules:

• Clips must come exclusively from the provided content folders.
• No unrelated footage or outside visuals.
• Edits should not misrepresent the original scene.
• Do not use unauthorized Disney IP or characters from other Disney franchises.
• Do not introduce new characters or visual elements outside of the film.
• Do not reference or incorporate any third-party intellectual property, including characters, franchises, or brands from other games, movies, TV shows, or companies.
• Prioritize suspense, emotion, scale, and cinematic visuals.
• Do not reference or speculate about the personal lives or relationships of any cast members.
• Do not create misleading edits or out-of-context clips that negatively portray the film or its characters.
• Keep messaging focused on the film itself and encourage audiences to experience The Dog Stars in theaters.
• Any unaffiliated watermarks and logos displayed on screen will be rejected.

2) Audio Rules:

• You may use the native audio included in the provided content, provided that the music remains unaltered from the source clips (e.g. no remixes, remasters, arrangements, pitch/speed adjustments, display of lyrics, or mixes with other songs or sound effects).
• Do not let music bleed from one clip to another. Each clip’s audio must remain contained within the clip it originated from.
• Do not use any unlicensed or non-commercial audio, sound effects, or music from other creators or platforms.

3) Editing Guidelines:

• Light cuts, pacing adjustments, and subtle zooms are allowed

4) Caption Requirements:

• “The Dog Stars, in theaters August 28th”

5) Do not use unrelated or generic hashtags

6) Any variation from these rules may result in rejection

Reminders

• Your post’s likes and comments must be turned on. However, when posting on Instagram Reels, TikTok, or YouTube Shorts, do not permit audio sharing and do not turn on duetting, stitching, or remixing.
• Do not make negative content or content that misrepresents Disney, 20th Century Studios, The Dog Stars, or it’s content.
• Do not use any logos, hashtags, or content that is not affiliated with this campaign.
• Clips running as paid ads will be rejected (e.g., boosting your post as a promoted ad).
• We review all posts for inauthentic engagement. Accounts flagged for artificial views or activity may be removed from the campaign.
• Due to a high volume of submissions, review times may take several days. Your performance will still be tracked from the time of submission.
• Near the end of the campaign: if total earnings exceed the remaining budget, payouts may be distributed across eligible clips.
• Disney and 20th Century Studios reserves the right to reject content from accounts that are not brand-safe based on username, content, or overall presence.

ADDITIONAL TERMS AND CONDITIONS

• You agree that the intellectual property rights in and to any copyrighted content provided by Disney, or by Disney-authorized third parties, to you in connection with this campaign (“Disney Content”) are exclusively owned by Disney.
• Disney hereby grants you a limited, revocable, non-exclusive, non-transferable, non-sublicensable license to create a derivative work using the Disney Content as required for the sole purpose of creating such work within, and during the term of, this Campaign, provided that such license shall be conditioned upon your agreement that (1) all of the results and proceeds of your services hereunder, from inception, are and shall be deemed a “work made-for-hire” for Disney, as a work specifically ordered and/or commissioned by Disney (or commissioned through authorized third parties); and (2) in the event that such work is not deemed to be a “work made-for-hire” for Disney, you assign to Disney all right, title and interest in and to the same and all rights to exploit the same throughout the universe, in perpetuity, in any and all media, whether now or hereafter known or devised, including for use with Disney products and services and on third-party sites and platforms. If such rights are not assigned to Disney, your license to create a work using Disney Content shall be null and void.
• Disney reserves the right to withdraw its license to you for violations of the terms of this Brief, the Clipper Terms, the Clipper Content Requirements, or for any other reason determined by Disney in its good faith discretion.
• In clipping Disney Content, if you are using any programs, services, software, or tools that include artificial intelligence functionality (the “AI Tools”), you shall use only AI Tools that do not allow training on material inputted by users, or that otherwise use such inputted material to improve any aspect of the AI Tools.
• VYRO reserves the right to reject clips posted from channels that we deem to be unsafe to brands. This can either be due to the page name, or the content posted on the page.

In clipping content:

• Please limit the run time of your final piece to no more than two (2) minutes.
• Please limit your use of content to the content provided by Disney.
• Do not use any unauthorized Disney intellectual property or third-party content.
• Do not intermingle characters from other companies or individuals, or from other Disney-owned franchises or titles.
• With respect to music, please only use music library cues as provided by Disney.
• If using audio from the Disney Content, do not overlay audio from one clip over another (i.e. keep audio contained within the clip it originated from).
• Do not extrapolate or ideate new plots, storylines, or characters.
• Do not edit the Disney Content by altering the DNA of the underlying Disney Content (e.g., do not alter the design or color of the characters or add visual elements or characters that do not exist in the film’s universe).

In the event of any conflict between the terms and conditions of this Brief and the VYRO Clipper Terms & Conditions (currently found here: https://www.vyro.com/clipper-terms ), the terms and conditions of this Brief shall govern.